Register Domain Name
To register your domain names, we use this company as they are one of the largest domain registration companies and they are reliable. If you pick a domain registration company by price, these are sometimes resellers and if they go out of business, you will lose your domain, your website and your business along with that. You can get a discount with this voucher code when you register your domain.
Once you have bought a domain name, you will then need a reliable hosting company to host your website. I host my sites with Siteground which is one of the more reliable hosting companies, great 24 hours service and fast servers. Pricing starts at £2.95 per month for the StartUp plan.
This includes email hosting too. Once you have added the domain name to your account, you can easily create and manage all your email accounts from here too. You won’t need additional email hosting. You can access your email through webmail or use an email programme like Outlook or Gmail via Google Apps.
Premium WordPress Themes
To improve the look of your website, use a professional wordpress theme like these StudioPress Themes. They are fast loading, have clean code and they have a large selection of designs that can be tweaked to suit your professional needs. Using these premium wordpress themes, you will be able to build a professional looking sites with minimal effort.
See the list of Essential WordPress Plugins on this page.
Email Capture and Marketing Software
I like to use ConvertKit which is what is called an autoresponder software. This software is great as it conforms to the Can-Spam regulations when collecting email addresses and usually requires subscribers to double opt in when they sign up.
ConvertKit vs Mailchimp
Why this ConvertKit emailing software is better than services like Mailchimp is because it allows you to segment your email list when you send them emails and it will not double count the number of subscribers. The result is that you will pay far less as your list grows. In addition, it also has a lot more functionality than Mailchimp.
Another thing to consider if you are going with Mailchimp is that they don’t like any sort of affiliate content. If you are sending out a link to a blog post that has any sort of affiliate link, you are violating their terms of service and will delete your account. All the time and effort you spend building up this asset will be lost, so choose carefully.
If you want even more functionality you can go with Infusionsoft, it’s a monster and overkill for a lot of smaller businesses.
Note: Never send emails to big lists of people from your own domain name and email account as this can get your account banned for spam. When someone reports your email as spam, they will blacklist your IP address. Using one of these services will mean that your emails will be sent from their whitelisted servers.
Here are some training videos that will help you make the most of your Convertkit tool.
Video Creation Tool
This is a great online tool for making videos with just your photos –Animoto
I love tools that help me create content, quickly. This is a very easy to use online tool that allows anyone to create videos without the steep learning curve. It has a simple drag and drop interface using your owns photos. There are options to add fancy transitions, text and even music to your videos.
I use photos which I drag and drop onto the interface to create my short informational videos. The free option works really well if you are not bothered with the watermark. Alternatively, just pay for the monthly subscription to create watermark free videos.
This is a free tool to do Keyword Research – Google External Keyword tool
https://adwords.google.com/select/KeywordToolExternal but it is not the most user friendly.
For now, this is the best free tool available, Ubersuggest. I use it not just for keyword research. I use it for competitor research where I can see what keywords a website ranks for.
Social Media Sites
These are the main social media sites that you should have accounts on.
Social Media Tools
Hootsuite is a great Social Media Management tool where you can manage all your main social media accounts and best of all schedule when your updates dgo out to your community. You can sign up for a Free 30 day trial of HootSuite Pro here.
Other useful resources
Create hyperlinks easily without learning html coding, use this handy online tool http://easyhyperlinks.com/
If you haven’t signed up yet, you can do so here Online Marketing Training Videos.